Tag Heuer
During my studies at HEAD Geneva, I had the privilege of participating in a workshop in collaboration with TAG Heuer, guided by Professor Valérie Ursenbacher. The objective was to develop an innovative concept or partnership inspired by our personal interests and creative vision. Working with the iconic CARRERA collection—either the Heritage or Sporty model—and powered by the Heuer02 chronometer movement, I explored bold ideas that blend tradition and modernity. Discover how this project reimagines the essence of the CARRERA line through a fresh and creative perspective!